Somebody working out what to put beside a MacBook for eight hours of code or layout work will hear this among three or four names every time, almost always against a Dell UltraSharp and an ASUS ProArt. The appeal is unglamorous and specific: 4K at 27 inches so text stops being a compromise, 90 W over one USB-C cable so the laptop charges off the same lead, a KVM for the second machine, and a stand that pivots to portrait for anyone who reads papers rather than plays games.
Where it disappoints owners, it does so early. Brighter corners and edge bleed come up again and again from people photographing their new panel in a dark room and asking whether to send it back. One design buyer hit something worse — white text retaining on dark backgrounds for a minute or more, on two BenQ units in a row — and took a refund rather than a third. The 60 Hz ceiling is a real constraint for anyone who games at all, and there is no Adobe RGB, which sends print-focused buyers to ASUS instead.
It suits someone whose work is text and sRGB or P3 colour, on a laptop they want docked with one cable, who will inspect the panel properly while the return window is open. If your work touches print, or you want more than 60 Hz on the same desk, the money is better spent elsewhere.