No monitor in this catalog is bought for a narrower reason. People want a glossy 4K 27-inch panel, discover that outside of Apple the market offers essentially one option, and then have to decide how much brand risk a screen coating is worth. Owners who take the deal are generally happy with what they are looking at — the clarity is real, and one long-time owner shopping for a replacement admits the glossy finish is the thing keeping them from switching.
Everything behind the glass is where it goes wrong. The firmware draws the harshest language owners use about this monitor: black screens, failures to wake, and input switching that stops working often enough that owners with a PC, a laptop and a console call it the reason they are upgrading. Updates are hard to apply, so those bugs tend to be permanent. Coil whine in standby shows up on units built years apart, and backlight uniformity varies badly from panel to panel — one owner holding two glossy 4K units describes a 2024 example with corners grey enough to spoil films, next to an apparently refurbished 2022 unit with less glow but audible whine.
The company is the other half of the calculation, and it is the half most shoppers act on. Owners describe multi-year pre-order sagas, refund requests that go unanswered, a complaint site they built themselves, and a steady stream of people who name the monitor as exactly what they want and then rule it out anyway. What has changed is the price: it now shows up new through ordinary retail channels for under £300 and used for a few hundred dollars, and the owners who recommend it at all recommend buying it that way, where a return is possible and the warranty is beside the point.