Two design decisions define this monitor and they pull in opposite directions. The micro-textured anti-glare coating is genuinely good at what it does, and it is why people with bright rooms keep buying this over panels that beat it on paper. The HDMI 2.0 input is genuinely limiting, and it is why console owners should not.
On a PC the picture holds up: owners moving from IPS and VA panels describe the usual OLED step change, and the motion clarity draws unprompted praise from people who play the same game for thousands of hours. The rough edges are firmware-shaped. HDR shipped poor and improved across several releases — an owner who bought used reported SDR looking excellent while HDR still looked washed out, and the fixes for skin tones and flicker messages arrived late enough that plenty of units in circulation have never had them. Updating is not risk-free either; at least one panel was bricked mid-update, and another developed a standby colour cycle afterwards. Dark-grey banding is the other recurring report, appearing months in for some owners and visible on dark wallpapers and in dim games.
Buy it if your room has light you cannot control, your source is a PC, and the price has come down far enough that two years of burn-in cover instead of three is an acceptable trade. If you game on a console, or you want the brightest HDR in this size class, the newer panels are the answer — including ASUS's own.